European Accessibility Act (EAA)

TOOGAS

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27 Feb, 2025

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European Accessibility Act (EAA) - European Accessibility Act (EAA) - European Web Accessibility Directive: impact and Opportunities for ecommerce

Directive (EU) 2019/882, also known as the European Accessibility Act, establishes a set of standards aimed at harmonizing accessibility requirements for specific products and services within the European Union’s internal market. The goal is to eliminate barriers arising from divergent regulations among Member States, ensuring that people with disabilities can equitably access essential goods and services, including ecommerce platforms.

Implications for ecommerce

The directive introduces specific requirements for e-commerce operators, ensuring that all digital interactions are accessible to a wider audience. Key requirements include:

Online platform accessibility – Websites and mobile applications must be adapted for use by individuals with visual, auditory, motor, and cognitive disabilities, complying with international standards such as the Web Content Accessibility Guidelines (WCAG).
Inclusive user experience – Information on products, purchasing processes, and customer support must be presented clearly and be compatible with assistive technologies such as screen readers and voice commands.
Accessible payment processes – Electronic transaction methods must ensure ease of use for all consumers, avoiding unnecessary barriers that could hinder participation in digital commerce.

Benefits of compliance with the directive

Adapting to the European Accessibility Act is not just a legal obligation but also a strategic opportunity for e-commerce businesses. Key benefits include:

Market expansion – Accessible commerce enables businesses to reach a broader consumer base, including millions of europeans with disabilities.
Enhanced user experience – Accessibility practices benefit not only people with disabilities but also other users, resulting in more intuitive and efficient navigation.
Reputation enhancement and legal compliance – Adhering to accessibility standards demonstrates a commitment to inclusion while mitigating risks of penalties and reputational damage.

Deadlines and recommended actions

The directive’s transposition into national legislation will take effect on June 28, 2025, making compliance mandatory. To meet the deadline, businesses should begin adapting their digital platforms well in advance.

Support for accessibility implementation

TOOGAS provides specialized solutions to assist businesses in complying with the European Accessibility Act. Services include:

Accessibility audits – In-depth analysis to identify areas for improvement in websites and mobile applications.
Implementation of accessible solutions – Development and integration of features that ensure compliance with legal requirements.
Consulting and training – Technical support and team training to ensure continuous digital accessibility maintenance.

Ecommerce accessibility is a crucial step toward a more inclusive and competitive market. For more information and support in adapting to new requirements, contact TOOGAS to ensure compliance and avoid penalties and reputational risks.