
Executive Digest
André Mendes
•
11 May, 2023
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Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Executive Digest
André Mendes
•
The incorporation of emerging technologies has been a key factor in the success and expansion of e-commerce. Among the available innovations, Augmented Reality (AR)—which involves overlaying virtual elements (such as 3D images) onto the physical environment through electronic devices—has emerged as a powerful tool with the potential to revolutionize the consumer experience and drive online sales.
Its application in e-commerce has the potential to provide a more immersive, interactive, and personalized shopping experience, impacting several factors, including:
Implementing AR features in e-commerce can lead to an increase in the conversion rate since consumers are more confident in the quality and suitability of products. The Sephora Virtual Artist app, for example, allows customers to virtually test makeup and find the ideal colors and products for their individual skin texture and tone.