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Fashion Network
Estela Ataíde
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6 Mar, 2023
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Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Fashion Network
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To view the full content, please access the original article.
The Portuguese company Toogas, specialized in ecommerce solutions, has been selected by the Swiss luxury accessories brand Ferronato to revamp its digital presence by creating a new website that enhances the customer experience.
In an official statement, Toogas explains that it “was directly involved in the migration phase of the project – from Magento Open Source to Adobe Commerce Cloud – being responsible for design migration and the implementation of the full suite of tools provided by the licensed solution.” As a result of this work, the new Ferronato website “will provide a more scalable, secure solution with an improved user experience for the brand’s consumers,” according to the Portuguese company.
Diogo Nogueira, senior ecommerce consultant at Toogas, emphasizes that, considering Ferronato operates in the luxury segment with a focus on premium accessories for electronic devices, “user experience and usability are essential, which is why the entire design was crafted to showcase the quality and uniqueness of the product.”
He also highlights that the Swiss brand is currently operating in seven markets but foresees considerable growth in the coming months, making this collaboration a “highly exciting opportunity” for Toogas.
Founded in 2008, Toogas has spent the past years optimizing ecommerce platforms for companies such as Gato Preto, Ericeira Surf & Skate, Farmácias Portuguesas, and Hussel, among others.