Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Marketeer – 3 trends that will shape ecommerce in the coming years
Can you imagine not being able to shop online? Hardly, right? ecommerce has become indispensable, influencing and shaping other industries around it. Anticipating its key changes is crucial for staying ahead.
To mark the 15th anniversary of Toogas, a national ecommerce company that is part of 1SA Group, CEO André Romão shared his predictions about the major events and trends that will shape the industry in the coming years.
2023: AI and advanced personalization
Artificial intelligence (AI) and machine learning will continue to evolve, enabling even more advanced and refined personalization of the customer experience in ecommerce. Technologies such as ChatGPT and Google Bard will transform communication experiences in customer service and post-sales support on ecommerce platforms.
2024: The adoption of augmented reality
Augmented reality (AR) will become increasingly relevant in eCommerce, allowing consumers to visualize products in their own environment and make more informed purchase decisions.
2025: The expansion of the metaverse and eCommerce
The metaverse will emerge as a new platform for eCommerce, with companies exploring the potential of virtual environments to offer immersive shopping experiences and reach new audiences.
Tags:
Ecommerce B2B, Media Clipping
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